I don't normally post trailers for upcoming movies, particularly since most trailers are crap these days, but I'm making an exception for this trailer for the upcoming The Woman in Black. This is how you do it:
Here's what I'm taking away from this trailer:
First, this is creepy as hell. It takes every creepy image one associates with desolate Gothic ghost stories and dumps it into a richly textured visual pageant.
Second, the makers of the trailer have come up with a rhyme that gives this a kind of fairytale ambiance. By blotting out the diegetic sound from the footage from the film, this amplifies the creepiness of the images.
Third, this doesn't give away the store. What do I take from this regarding the story? That it's a ghost story. The trailer keeps the movie's secrets.
Fourth, Daniel Radcliffe has turned into an absolutely adorable young man, and boy, howdy, does the period costume amplify this. Yum.
Fifth, I'm going to see this in the theater whenever it comes out. This is the aim of a good trailer, and this one succeeds.
I should mention that this is a Hammer movie, the first since their rebirth to go full-on Gothic. That by itself is cause for rejoicing. I'm there.